Air Advice, developer of innovative technologies to assess and improve building energy performance, will host a three-part webinar series sponsored by the Mechanical Service Contractors of America (MSCA) titled “Using Energy Efficiency To Drive Service and Retrofit Sales” on April 14, 21 and May 4.

Air Advice President and CEO Jim Crowder will discuss integrating energy efficiency and cost savings goals into client relationships. “Lowering the bottom line through energy efficiency makes sense to building owners and managers,” said Crowder. “But having a thorough understanding of ultimate cost potential can motivate comprehensive service agreements and retrofits.”

Topics covered in the webinar will include how to start energy efficiency conversations from the first client phone call, how to use energy benchmarking to begin an ongoing discussion about energy and operating costs, and integrating energy services into a comprehensive service agreement.

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