Haier America, leading provider of home appliances and electronics, signed a sponsorship agreement with the USA Pavilion for the Shanghai World Expo 2010. The World Expo runs from May 1 to October 31, 2010 in Shanghai, the largest economic and transportation center in China, and is expected to attract an estimated 70 million visitors over the course of the event, making it the largest World Fair in history.

The theme of the USA Pavilion is “Rising to the Challenge,” and a major focus of the Pavilion will be to showcase innovation and sustainability, which complement Haier’s corporate vision and values. Furthermore, Haier will host a Haier Day event, highlighting the company’s efforts in the United States. The sponsorship with the USA Pavilion is a demonstration of Haier Group’s globalization goals and the brand’s international level of recognition.

“Haier America is proud to be a sponsor for the USA Pavilion as a venue to further promote the exchange of ideas as it relates to life, well being, understanding and sustainability,” said Shariff Kan, President of Haier America.

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