The Danfoss exhibition stand at Frigair exhibition 2007 in South Africa was produced to meet the demands of showcasing a wide range of products, while still being able to adequately “meet & greet” new and prospective customers. As expected, the main attractions on the stand were the new products from Danfoss (some of which were launched to the South African market at the show). One of the strongest aspects of the new range of Danfoss products is the technologically advanced and user friendly operation that the systems have.

The products on show at Frigair 2007 included refrigeration components, compressors, condensing units and systems – there was even a actual working model of the VTZ and related components running on the stand. This unit was able to give all visitors to the stand an immediate understanding of the Danfoss product line capabilities, reveals the company’s press release. Vernon Vandrau, Business Unit Manager for Danfoss Refrigeration and Air Conditioning in South Africa, said: “It is vital at a show such as Frigair to capture the attention of visitors – we did this completely with the working model of the VTZ, as well as with the “touch & feel” way that our products are displayed. With the VTZ, we were able to demonstrate at the touch of a mouse, all the capabilities of the system in real-time – for customers, this meant that they were given product information, technical advice and product demonstration in one place.”

Danfoss has recently signed an agreement to acquire 100 per cent of the share capital of the German company, Jupiter Heizsysteme GmbH, which markets complete systems for hydronic floor heating, as well as KH nordtherm a/s, a Danish company which produces heat pumps for farms and residential buildings that generate environmentally-friendly heat from organic fertilizer, potatoes, and milk, among other things. Also, it has recently managed to make the authorities in Moscow introduce guidelines for the use of radiator thermostats in new buildings, an important achievement in a country that has large oil and gas reserves, as well as a district heating system that allows for cheap heating bills, creating little motivation for making energy savings.