Leading ventilation manufacturer Vent-Axia is set to become a major player in the air conditioning market following the announcement of an historic alliance with giant global manufacturer Samsung. According to the company’s press release, the linking of these two powerful brands will create a stir throughout the UK and European markets.

The initiative will be marketed under a dual brand with the full support of Samsung’s technical and service support facilities, but led by Vent-Axia providing the sales and marketing strategy through it’s recently created Project Division, as well as logistics, distribution, technical and application support from its Nottingham and Dudley, Midlands facilities. Vent-Axia will sell the full range of Samsung products from small wall-mounted splits however the main thrust will be the highly sophisticated VRF systems including the newly launched R410A version of its DVM, Digital Variable Multi VRF system.

Steve Rees, General Manager of Samsung air-conditioner division, said: “The rapid growth in the range of products we are bringing to the UK means we have an urgent need to increase our sales and distribution capacity, so to be able to do this in partnership with a company that has such an impressive industry pedigree is extremely exciting and compliments our existing sales channel partners.” Also, Paul Kilburn, Business Director, Vent Axia Project Division, stated: “Given the continued focus on energy efficiency and the energy benefits available through combining good air quality with air cooling, it is a natural progression for us to move into air conditioning and to be able to do that in alliance with such a leading global brand is a huge bonus.”