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LG Air Conditioners take top spot globally for seven consecutive years |
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Tuesday, 23 January 2007 |
LG Electronics (LG), a pioneer and leader in Home Appliance convergence, announced recently that the company continued its run as the top air conditioners manufacturer for the seventh consecutive year. Last year was also the third consecutive year that LG had shipped more than 10 million air conditioner units worldwide, informs LG's press release.
 According to Fuji-Keizai Co., Ltd., a Japanese market research company, 62.97 million air conditioning units were sold worldwide in 2006, with LG responsible for 19.5 percent of the total, or 12.28 million units.
“Last year, LG was deeply committed to innovating in all areas, ranging from sales to R&D to marketing strategies. This helped us sell more than 10 million air conditioners worldwide and retain our number one position in terms of global market share, which we have held for the past seven years,” said Young-ha Lee, CEO of LG Digital Appliance Company.
“With our cutting-edge technology, LG will keep developing new products to enhance our global marketing activities, and cement our status as a leading digital home appliance company worldwide.”
This year, LG plans to expand its overseas production rate to 60 percent, with a production target of 16 million air conditioners. The company’s overseas production rate in 2006 was 55 percent, accounting for 14.80 million units. LG has six worldwide R&D centers for system air conditioners – Korea, North America, China, Asia, Europe and the CIS - and will continue to expand its R&D efforts through 2010. It will also exert more efforts in global marketing for its system air conditioners, creating a complete business offering in overseas markets, from product development and manufacturing to sales and service.
To build on this momentum, LG introduced its 2007 line-up of air conditioners at the Seoul Millennium Hilton Hotel on January 16, 2007. The company introduced 103 new air conditioner models for 2007, with an emphasis on health-conscious features and natural design trends that accent the energy of natural materials.
These new models boast a number of health-conscious features that are part of what LG calls its “Total Health Solution.” These models feature LG’s Purifying Care System, and have a series of filters – ranging from white gold deodorizers to catechin, HEPA (high efficiency particulate air) and photocatalysts – to keep air fresh. LG’s air conditioners also feature robot dusting and automatic sterilization drying functions, to keep the inside of the unit dirt- and dust-free. The robot dusting function, which is incorporated inside LG’s air conditioners, daily cleans out dust hidden in filters and also keeps the unit clean. The automatic sterilization drying function sterilizes the inside of the heat exchanger and the surface of the pan, suppressing 99.9 percent of mold and bacteria. |
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