Manitowoc Ice, a leading manufacturer of ice machines, ice/beverage dispensers, and commercial refrigeration equipment, recently announced the launch of its redesigned website, which offers visitors a more content rich, user-friendly, online experience.

Features of the redesigned site include improved search engine optimization, enhanced navigation tools, and upgraded “key word” search functions, allowing visitors to move more easily around the site and quickly access information they need. In addition, one-click links on the home page take visitors directly to high traffic areas such as Manitowoc’s ice machine sizing guide, equipment rebate information, and EnergyMizer or ENERGY STAR tables, reveals the company’s press release.

“The Manitowoc Ice site experienced a 20% increase over last year’s traffic, therefore, it was important to provide our visitors with relevant information and the means to access it quickly, and this site does that,” says Dean Landeche, Vice President of Manitowoc Foodservice Group. “We are committed to developing content rich, functional websites that operators will come to when making their equipment purchasing decisions.”

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