Considered a bidirectional means of communication, Refrige.com presents several contents and also an updated and reliable directory, a jobs area, an auctions section and a forum. All these relational functionalities support a platform for partnerships and businesses between different countries and organizations. The company relies on a dynamic and young team with solid knowledge and experience on the web which guarantees the portal effectiveness in all areas: text research and edition, webdesign, marketing and communication activity and customer care.

 

 

 

 

 

Refrige’s visitors and users are HVAC&R Professionals who privilege Internet to be informed and updated about what happens worldwide in the sector. Among manufacturers, distributors, installers and also end users, we can distinguish engineers, technicians, marketeers, sales accounts, students… But the most important aspect is that visitors are not only or mainly from Europe. In fact, from 2006 to 2007, Refrige’s continent targeting changed significantly, since now we present a more balanced percentage of visitors between Europe (46%) and America (44%) than last year. Here, the key factor is not only the effort of covering news, events and training from all over the world, but also the translation into Spanish of some contents.

 

Regarding the feedback about our work, we have been receiving positive and constructive critics, as well as some advices. We are open to all visitors, partners and advertisers opinions and daily manage to fulfil our purposes, while at the same time we answer their demands.

 

3- What are Refrige’s main activities today and what are its future projects?

Refrige.com focuses its work on the edition of contents (news, articles, case studies, events, training…) and on the availability of promotion areas (advertisements, directory, classifieds, jobs…). Our objective is to gather useful data and tools that improve HVAC&R professionals’ work day.

Refrige.com changed its structure in May and this change brought many challenges to our team. There are still tools that have to be improved and several other features which we have to test. So, our projects in the short and medium term will be related with the reinforcement of our position in the market by consolidating our product characteristics and competitive advantages. In the long term, we aim to end developing and fully integrate the new Internet Consulting Department in our team.

 

4- What is Refrige’s position in the international HVAC&R media market?

Refrige.com Portal is not just another HVACR&R media, it is an Internet media exclusively dedicated to HVAC&R and completely independent of any media group or association/organization.

The www factor is determinant for our differentiation because Refrige.com does not follow an editorial calendar defined for each month, nor by printing schedules. We are a daily media (excluding news edition on Saturdays and Sundays), available online 24 hours a day and just a click away. That is precisely what we have to offer and what our visitors look for: continuous availability and flexibility.

The existence of a market for Internet is not something referring to the future; it is already a day by day reality, even for the HVAC&R industry. Refrige.com Portal results prove it and show that Internet is the means of communication that truly allows bringing the HVAC&R community all into one place.

 

5 - Can you describe to us some examples of how Refrige helps bring together HVAC&R Professionals?

Besides all the data that Refrige.com gathers, it also works as an open platform for our users. The new structure offers the opportunity to share and update data online: Refrige’s users can edit news and links, insert entries in the directory and post jobs. Refrige.com is the online meeting point for HVAC&R professionals.

Moreover, through advertising and with the banner manager tool, all our advertisers can monitor the origin, number of views and clicks their banner got during the period of exposition in Refrige.com. Internet wins advantage with this kind of measurability, when compared with magazines. Many of our advertisers bet on this information to take decisions about the exploration of new markets and about the level of acceptance and impact their brand/product is having.