LG Electronics, a pioneer and leader in home appliance convergence as well as the world’s leading air conditioner manufacturer, recently introduced its new 2008 line-up of air conditioners at Insa Art Center in Seoul, Korea. The location was a fitting setting for the new products, as designs based on the work of six artists ranging from Vincent Van Gogh to Susi Kramer are incorporated into the front panels of the air conditioners.

LG’s 2008 air conditioners not only have cooling, heating, air purifying and dehumidifying functions, but also give an elegant touch to home interiors. The front panels of LG’s new air conditioners have three-dimensional designs that even include LED color wave mood lighting, allowing 12 different color settings. In addition, LG’s “Magic Display”, seamlessly built into the front panel, is visible only when the air conditioner turns on, merging aesthetics with convenience. Thanks to its new “Air Robot” technology featuring three-dimensional air flow, LG’s new air conditioners can cool a certain spot two times faster than its previous products. When turned on, air outlets emerge from the top, left and right sides of the air conditioner, delivering cool air flow up to nine meters away, two times further than previous models. LG’s environmentally-friendly digital inverter system is also present in the new models, helping it use up to 82% less energy compared to previous models.

Another new feature, a white gold deodorizing filter, is able to completely remove odors and volatile organic compounds (VOC) from the air. Additionally, the robot dusting function, incorporated inside of all of LG’s air conditioners, regularly cleans out dust hidden in filters and helps keeps the unit clean. This function also maintains effective cooling and results in energy savings of 13 percent for standing models and 15 percent for wall-mounted ones, reveals the company’s press release. LG’s new 2008 air conditioners, which will soon be available worldwide, are also equipped with customized humidity controls, humidity alarm, and sleep function for additional convenience and comfort.