Brooklyn Sports & Entertainment (BSE), an affiliate of Nets Sports and Entertainment, LLC, recently announced that Haier America, a national leader for home appliances and digital consumer electronics products, has become a partner for the planned Barclays Center in Brooklyn.

The “Haier Experience Store,” which will be part of the Barclays Center and accessible to the public from outside of the arena during event and non-event days, will provide an opportunity for patrons to interact with the Haier brand and its array of products. A range of Haier appliances will be featured exclusively in luxury suites and other areas of the arena. 

“The sponsorship of the Barclays Center provides Haier America with an extensive platform to promote both the Haier brand and our expansive line of innovative appliances and electronics,” said Michael Jemal, Chairman of the Board of Haier America. “This opportunity aligns with our expectations for future brand growth and perpetuates the roots we are building in the local community fabric with what will be one of the most technologically advanced arenas in the nation.”

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