LG Electronics Air Conditioning (AC) Company recently announced an aggressive new sales target of USD 10 billion by 2013 and an organizational restructuring at its annual media event in Seoul, Korea. LG AC Company also announced core marketing strategies to achieve its ambitious goal.

To reach its goal of becoming and maintaining its global leadership in heating, ventilation, air conditioning and energy solutions, LG AC Company announced an organizational re-structuring that would strengthen the company’s focus in residential air conditioning, commercial air conditioning, home management systems, building management systems and solar cells.

LG AC Company will be enhancing its eco-friendly brand image by producing highly efficient products and phasing out more substances that do not meet its strict guidelines. In addition, the company also plans to reduce greenhouse gas emissions by 28 million tons by providing a range of highly-efficient inverters targeting Korea, North America and European regions by 2013. Moreover, the company plans to increase use of eco-friendly refrigerants (R-410A) from 10 percent to approximately 55 percent of its air conditioners by 2012.

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