Manitowoc Foodservice, a division of The Manitowoc Company, Inc., that designs, manufactures and supplies food and beverage equipment for the global foodservice market, recently announced that Brian Holdrich has joined the company as vice president of marketing for the walk-in division. In his new role, Holdrich will be responsible for the management and strategic leadership of the walk-in group.

Holdrich comes to Manitowoc with over 19 years experience in operations, marketing, and sales roles with the past 12 years focused in the HVAC industry. In addition, he also holds an MBA and BBA in Marketing from Georgia State University. Holdrich will be located in Fort Worth, Texas.

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