The Canadian Institute of Plumbing & Heating (CIPH) recently announced its 75^th anniversary, which it has celebrated in June during the ABC 2008 conference. Senior executives of the manufacturing and wholesale distribution sectors of the industry came together to mark the milestone of 75 years of service and achievement in Canada under the theme "Honouring the Past: Embracing a Strong Future".

Furthermore, it has reconstructed its website. In 2007, as part of the CIPH Board’s Long Range Planning process, members took part in a satisfaction survey designed to let the Institute know what they really think about CIPH. According to the association’s press release, one of the key initiatives that resulted from the recent plan is Industry Awareness: CIPH will develop a strategy to raise the positive awareness of the industry as a whole and CIPH, in particular, in the eyes of the public, potential industry recruits, regulators and legislators.

CIPH had hired a professional marketing firm (CVC Communications Agency) to assist CIPH with this initiative. They helped CIPH to pull together the CIPH customer value proposition and to position CIPH for the next growth phase by focusing on enhancing existing communication tools such as the Pipeline newsletter, media releases, Advocacy Links and now the website, reveals the association’s press release. "The ultimate goal is to ensure that the CIPH brand becomes associated with clearly articulated customer value propositions to its members, consumers, media, government and other partners", reports CIPH Chairman of the Board Barry Raycroft (Bardon Supplies Ltd).  

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