Mitsubishi Electric and Mitsubishi Heavy Industries are the headline sponsors for RAC09 (NEC, Birmingham, 24-26 February 2009), the UK's premier event for the refrigeration and air conditioning industry.

As sponsors of the registration area, Mitsubishi Electric will ensure its branding is the first message to be seen on arrival. Its sponsorship of badges and lanyards will also increase brand recognition to every visitor. Mitsubishi Heavy Industries will guarantee maximum exposure within the exhibition hall by sponsoring the official show carrier bags. And for the third year in a row, will support the interactive Service Engineer Skills Centre, one of the highlight attractions at the show.

One branding opportunity still available at RAC09 is within the seminar theatre. Exclusive sponsorship of this area will allow a company to benefit from association with key market information and issues facing the sector. Last year seminars included essential topics such as F-Gas Regulations and the future of HFCs, while this year’s seminars promise similarly valuable subjects and will embrace the show’s theme of ‘Low Carbon Cooling & Heating Solutions’. According to the organizer’s press release, sponsoring the Central Bar area is also an excellent way to further heighten a company’s profile at RAC09. Currently sponsorship options also exist at RAC09 for the newsletter, website, floorplan, you-are-here boards, banners and many more.