LG Electronics, a pioneer and leader in home appliance industry, dedicated to offering healthier and greener products, is taking its newest large-capacity, eco-friendly, 'side-by-side' door refrigerator on the water, in an attempt to woo discerning Europeans to the benefits of its large-capacity, eco-friendly, “side-by-side” door refrigerator. To spotlight the product’s worldwide launch, a 70-meter long container ship disguised as LG’s new refrigerator sailed up the Seine from Le Havre to Paris between June 22 and June 25.

“Sea vessels are much cleaner than trucks or airplanes for moving large objects,” said Mr. Young-ha Lee, President and CEO of LG Electronics’ Home Appliance Company. “We wanted to show off this refrigerator in an interesting way but not at the expense of leaving a huge carbon footprint.”

According to the company’s press release, the LG’s new refrigerator boasts ultra low power consumption and reduced noise thanks to technology the company developed called a “Linear Compressor”. The appliance requires 20 percent less energy than a conventional refrigerator which earn it an A+ class rating in the European Union.

The new LG side-by-side refrigerator will be available across Europe including France, Spain, Italy, Sweden, Greece, Hungary, Austria and the United Kingdom starting in July 2009. It will be available in CIS, MEA, and Asia markets later this year.

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