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Home arrow Archive Product News arrow July 2011 arrow Purfresh Transport Allows Pineapple Shippers to Reach New Markets
Purfresh Transport Allows Pineapple Shippers to Reach New Markets PDF Print E-mail
Friday, 22 July 2011

Purfresh, a leading provider of clean technologies that purify, protect, and preserve the global food supply chain, today announced that pineapple shippers around the globe including Calle Real Products, a pioneer in exporting pineapples via ocean transit for more than 30-day voyages, are leveraging Purfresh® Transport to reach new markets, which were previously unattainable via ocean transit, while meeting the high-quality standards of importers. Purfresh Transport, an intelligent cargo protection solution, is being employed worldwide to ship pineapples from Central and South America to Eastern Europe, Turkey, Georgia, Russia, Greece, Middle East, and North Africa ranging from 21- to 36-day voyages.   

 

Highly susceptible to mold and decay-causing pathogens, as well color change resulting from build-up of ambient ethylene, pineapples are at risk of quality degradation during long distance ocean transport. Unlike traditional controlled atmosphere (CA) technologies, which do little to extend shelf life and can increase pineapple flesh translucency, or fungicidal treatments alone, which provide limited market opportunities, Purfresh’s ozone-based intelligent cargo protection technology is ideal for maintaining fruit quality by reducing decay, killing bacteria, and removing ethylene during transit.

 

 “With Purfresh Transport, we’re able to reach new, non-traditional markets such as Turkey, and provide additional protection for our high quality pineapple shipments,” said Mr. Roberto Rojas Vargas, general manager of Calle Real Products. “Our pineapples have arrived in superior condition without problems of mold or bacteria after being in ocean transit for more than 30 days. Purfresh Transport is a reliable, cost-effective solution for reaching new and long distance markets while maintaining fruit quality, including firmness and favorable crown presentation, along with critical shelf life extension. Purfresh has allowed us to grow our business, by providing access to alternate destination markets that, in some cases, allow for higher trading value of our pineapples.”  

 

Engineered with patent-pending intelligent cargo protection technology, Purfresh Transport reduces the risk of cargo loss, improves food safety, and helps ensure higher-quality arrivals when shipping fresh produce by ocean carrier. Unlike other approaches, such as temperature recorders, traditional CA systems, and fungicides, Purfresh Transport provides full trip transparency along with active atmosphere enhancement to prevent decay, control ripening, and reduce food-borne pathogens. “The shortcomings of traditional alternatives, combined with logistics complexities, have accelerated the path to Purfresh Transport becoming a global leader in perishable cargo protection,” said Mr. David Bouchard, general manager, post-harvest and transport solutions for Purfresh. “With Purfresh Transport, everyone—from the exporter to the consumer—benefits from safer, higher-quality produce, reduced losses, and a more sustainable global food supply chain.”

 





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