The Sheet Metal and Air Conditioning Contractors’ National Association’s (SMACNA) 65th annual convention, scheduled for October 19^th – 25^th, 2008  in Maui, Hawaii, will feature a presentation by a leading expert on green buildings and its marketing, Jerry Yudelson, who will explain how to “ride” this wave of green construction.

 

The HVAC Contractors Council Forum presentation is called “Catching the Green Wave: New Business Opportunities in Sustainable Design and Development.” In a fast-paced, fact-filled session, Mr. Yudelson will show how to take advantage of this once-in-a-lifetime business opportunity by positioning a company as the “go-to” contractor for green buildings and construction. Mr. Yudelson will present the current state of green buildings in the U.S. and detail some of the technology developments. According to the association’s press release, the forum will conclude with a roundtable discussion on topics relevant to HVAC contractors.

 

One of the world’s leading speakers on green buildings and green building marketing, Mr. Yudelson is the author of several books on green buildings and a frequent speaker at national and international conferences. He holds an MBA and engineering degrees from Caltech and Harvard. Mr. Yudelson has served on the national board of the U.S. Green Building Council (USGBC) and is an expert in the LEED® green building rating system. He serves as a national LEED trainer for the USGBC and has trained more than 3,000 people in the LEED green building rating system.