Costan, a world leader for advanced products for commercial refrigeration has been chosen for refrigeration in the new young-looking attractive 200 m2 Frais&Fresh store (Casino Group). Great care has been taken with the image of this new Parisian “convenience store”, right down to minimum details such as colourful fun product packaging and plenty of transparency for fittings and fixtures, with the aim of maximising the value in particular of fresh produce.

Inaugurated for easy “last-minute shopping”, it has been conceived along the lines of intelligent cross-merchandising. According to Costan, the display layout places dry products like ready-made sauces and spreads, immediately after the refrigerator units used for fresh products, which attracts the clients’ attention to products that complement one another.

In addition, all the freezer units have sliding tops and the vertical units are fitted with led lighting, features that orient this store towards energy saving in line with Epta’s ‘The value of energy strategy’.

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