Cool-Therm, the expanding air conditioning and refrigeration specialist, has appointed Steve Soffe as sales executive.

Steve, well-known to many in the industry through his previous roles on magazines such as RAC and CIBSE Journal, will join Cool-Therm’s recently opened Reading branch, with a brief to cover London and the South of England.

Ken Strong, managing director of Cool-Therm, said: “I am delighted to welcome Steve onboard. He has a great track record in sales in technical publishing. With his considerable knowledge and enthusiasm for the subject, I have no doubt he will make an important contribution to the continuing development of Cool-Therm and become a valuable member of our team.”

Steve said: “I’m immensely pleased to be joining Cool-Therm. The company is recognised as one of the most innovative and forward-thinking in the marketplace. I am looking forward to the opportunity of talking to consultants, contractors and clients to spread the word about what this outstanding technology is capable of”.

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