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Rheem, a company that manufactures a full-line
of high-quality residential and commercial heating, cooling, water heating,
swimming pool and spa heaters, as well as a line of commercial boilers,
finished a strong first in a recent reader survey conducted by Home Builder
Executive magazine (HBE). The research sought to assess “builders’ partnership”
levels with key vendors in various major product categories, including tankless
water heaters.
 Participants
were “purchasing executives at the nation’s leading regional home builders” who
responded to the question: “Which suppliers/brands do you currently use in your homes this year?” In the “Tankless
Water Heaters” category, 43% of the respondents indicated Rheem, with the
nearest competitor attracting 34%, followed by a third at 15% and several
others in single digits. According to the magazine, responses were weighted,
based on the purchasing power of participating builders.
“Rheem is very pleased with the first-place finish,”
says Bob Hitchner, Director of Rheem Tankless Sales, based in Montgomery, USA.
“Our showing is a testament to the continuing strength of the Rheem brand among
leading builders across the United
States, and to the work of our sales and
marketing team on behalf of the rapidly emerging tankless category. All of us
are working hard to boost not only our position among builders, but also their
overall demand for tankless products.” According to the company’s press
release, in their announcement of the survey’s results, HBE editors pointed out
that “survey is not a market-share analysis; rather, it gauges builders’
partnerships in each [product] category.”
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