Drawing on the resources of its newly established Landscape Technology Department, Suntory Limited has moved into the environment greening market with the full-scale launch of its midorie environment greening business. The name midorie is a play on the Japanese words for “to green” and refers to bringing green spaces to urban landscapes.

This project, the flagship venture for Suntory’s environment greening business, is named to evoke the image of a garden atelier. These systems replace traditional gardening soil with Pafcal, a new urethane-based spongy substance. Eliminating soil in roof and wall garden systems delivers a number of advantages—making these greening systems lighter, easier to handle, and a better environment for growing healthy plants. Based on the company’s concept of creating comfortable green spaces, Suntory brings these systems to market with comprehensive services that deliver everything from material and equipment installation through follow-up plant maintenance.

With environmental conditions worsening at an even more rapid pace over the past several years, Suntory has turned its focus to new approaches that incorporate the unique technologies and expertise the company has developed in order to make greater inroads in protecting the environment. With the full-scale launch of its midorie environment greening business, Suntory is working to not only alleviate the heat island phenomenon and effectively insulate buildings, but also to bring its concept of creating comfortable green spaces to urban landscapes, reveals the company’s press release. 

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