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GH England changes its name to Primo Products |
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Monday, 23 March 2009 |
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 GH England, formerly the integral
products division of Primo Products Ltd, has
announced a change of name to that of its parent company Primo Products Ltd, following its acquisition last year by The Project First Group. The occasion of RAC 2009 was the opportunity to
re-launch the business and show off its enhanced product ranges. With the
re-launch it is hoped Primo Products
will expand its client portfolio to encompass large end users and so has
invested in four new external sales people in the last year.
Primo
Products Ltd is now one of the UK’s
leading commercial refrigeration cabinet wholesalers and distributors, and it
has always been the intention to assimilate GH England into the brand following its acquisition. Marketing and
Sales Director of the Project First Group, Richard Spurgeon said: “it is
exciting times for the Project First Group and Primo Products will now be
established as a brand leader within the sector it operates”.
Primo Products also had the
opportunity to launch new ranges of Back Bar Chillers, Bottle Coolers, Ice
Makers, a Stainless Steel Catering range and a new horizontal scroll low front
Multi Deck. These new additions to Primo
Products’ to the range will allow the company and it’s customers to compete more
effectively across a broader spectrum of the market.
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