In an effort to guide and promote professional food and cold chain logistics in China, Food Logistics Commission of China National Food Industry Association recently formed a partnership with Reed Exhibitions to highlight food and cold chain logistics during SITL ASIA 2007. Both logistics service and equipment providers have been invited to join as exhibiting companies, and member companies of China Food Industry Association were also invited to visit the show and learn how professional logistics services can help them maintain product quality and reduce overall costs.

'In recent years, the Chinese cold chain logistics market is developing dramatically with demand for about 100 million tons each year, an annual increase rate of over 8 percent. On the other hand, China is still lagging far behind developed countries in America and Europe in terms of cold chain logistics service practices and standards. And it results in large quantity of food waste each year,” says the Commission’s Secretary General. 'On the other hand, it also means there’s a great market opportunity for professional logistics service, as well as equipment and facility providers. We hope at this international business and information platform both end users and service providers in this sector can learn a lot for better practices and better choices,” he added.

The initiative has also received support from Global Cold Chain Alliance (GCCA), reveals the event organizers press release. Ms. Mabel Zhuang, the representative of GCCA in China, said “GCCA would be happy to render support to the event by sharing international standard and good practices in the area with Chinese peers. We would also like to inform our members about this opportunity to learn more about the cold chain logistics market, as well as potential partners in China.”

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