|
GH England announces exclusive sales agreement with Metalfrio |
|
|
|
|
Friday, 31 October 2008 |
GH England, the commercial refrigeration wholesale and distribution
arm of the Project First Group,
has recently announced it has signed an exclusive sales agreement with Metalfrio
Solutions.
This global manufacturer of
refrigeration equipment produces over 1.3 million units per year, generating
revenues of 400 million, and for many years GH England has sold Metalfrios
Esta branded products. At recent discussions between Hamish Sinclair
(National Sales Manager, GH England) and Richard Spurgeon (Group Sales and
Marketing Director, the Project First Group), with Aykut Uğur (European Sales
Director, Metalfrio Solutions) and Ulla Danielsen (Export Manager, Metalfrio
Solutions), it was agreed the company will now also sell the genuine, Metalfrio
manufactured, Caravell product exclusively throughout the UK.
Commenting on the deal, Richard
Spurgeon says: With GH England being part of the Project First
Group it has always been our intention to expand the portfolio and further
develop our product offering. The Caravell brand has always held a strong position
in the UK refrigeration
marketplace, and with the recent changes in the market, the opportunity to sell
Caravell product on a totally exclusive basis throughout the UK is a great
boost for GH England; In addition it demonstrates the strong relationship that
is developing between Project First and Metalfrio. According to the companys
press release, Aykut Uğur of Metalfrio commented: The Company is very pleased
to give GH England exclusive distribution rights for its Caravell brand in the UK. As GH England is now part of the Project First Group,
it is very well positioned to give the brand the focus and effort required to
drive sales forward.
|