DENSO Corporation, a leading global supplier of advanced technology, systems and components, recently announced that it has established DENSO Sales RUS LLC., an aftermarket sales company in Russia which started operations on Oct. 1, 2009.

According to the company’s press release, the new company will help increase DENSO’s sales channels for products including spark plugs, as well as develop and implement sales promotion strategies. "We believe Russia is a promising market and this new company will help us expand sales of our aftermarket products," said Yukihiko Murakami, DENSO’s managing officer responsible for aftermarket sales.

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