To promote ISH China 2008, the leading international trade fair in China for the sanitation, heating and air-conditioning sectors (February 19th – 22^nd, Shanghai New International Expo Centre), fair organiser Messe Frankfurt recently hosted a series of mini-events throughout the Mainland China region helping manufacturers of heating & ventilation equipment to promote new products, develop marketing strategies and establish business ties.

The third edition of the ISH China Goes Cross Country programme was well received by both exhibitors and visitors, who were delighted to be involved in the exchange series, reveals the event organizers’ press release. Visitor attendance was impressive, with 142 in Nanjing (Jiangsu province), 161 in Xian (Shaanxi province), and 123 in Shenyang (Liaoning province). The three-city programme had been specifically designed to increase awareness of the upcoming ISH China 2008 event in all areas of the country.

Chief Representative of Fluidics Instruments B.V. Shanghai Rep. Office, Ms. Grace Lu, noted the value of the programme as a European brand recently emerging in the China market and how it played an active role in her company’s own brand promotion, reputation establishment and market development.“ISH China Goes Cross Country has brought us the leading companies, products and technologies”, said Mr. Zhang Jianzhong, Mechanical Chief Engineer for Nanjing Architectural Design & Research.  “The event has given visitors an opportunity to gather the latest industry related product and services, including marketing information, allowing us to create business relationships and exchange information.  We profited greatly from this activity, and plan to attend this event again.”