Warm Thoughts Communications has launched a new web site, Recession-Proof Your HVAC Business, designed to help HVAC contractors meet the growing challenges of a recessionary market. Blaine Fox, a 25-year veteran of the HVAC industry and vice president of Warm Thoughts, says : "Some contractors will go out of business or reduce in size permanently unless they develop a plan and adapt to the changes in consumer buying behavior."

Fox, who led one of the largest HVAC contracting operations in the mid-Atlantic region with more than 180 employees, offers his insights that contractors can apply immediately in their business. Topics include: using strategic financial analysis to ensure profitability,  selling service plans to normalize work flow and increase cash flow and refining customer retention and acquisition campaigns for greater return. Written in an easy-to-read format, the Web site offers quick, to-the-point, useful information that can help every HVACR contractor improve his bottom line, reveals the company’s press release.  

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